I was going to rant about how boring/racist/sexist/infuriating the RSA expo floor is, but Ross Brown already did it for me. So... what he said:
'Dancing baloney' marketing ... demeaning use of booth babes, vaguely jingoistic references to fictional eastern European countries like Hackistan ... the vast majority of messages were identical. Differentiation is hard in security ... but wow, some of these booths were phoning it in from a content standpoint.